SunSoft

Silicon Valley-based IT staffing firm goes rogue with a fresh brand and website design.

The challenge

SunSoft specializes in IT placement and recruiting services. The company sought a clear way to distinguish themselves from the competition and appeal to their target customer. As the sole designer on this project, I lead the designs from concept through final delivery in the form of brand standards and a hand-coded, responsive website.

My contributions

Personality Definition
Moodboards
Visual Design
Concept Design
Front-end Development
HTML/CSS/JS
Website Design
Creative Direction
Art Direction
Brand Design

Tools & tech

Sketch
Sublime Text
Photoshop
Jira
Slack

Collaborators

Jamison Hill

Design Lead

Poornima Hiremath

Founder, CEO

We started by first defining what the goals and outcomes of the project needed to be. This included defining the personality of the brand.

I crafted a moodboard that would guide the concept directions and visually represented the brand's overall personality.

Several concept directions were created that possessed a range of aesthetic and visual styles for the client to choose from.

The client loved a single concept which drove the final visual direction, marketing assets, and the overall brand moving forward.

Design process:

Branding Design Process

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