Silicon Valley-based IT staffing firm goes rogue with a fresh brand and website design.
SunSoft specializes in IT placement and recruiting services. The company sought a clear way to distinguish themselves from the competition and appeal to their target customer. As the sole designer on this project, I lead the designs from concept through final delivery in the form of brand standards and a hand-coded, responsive website.
We started by first defining what the goals and outcomes of the project needed to be. This included defining the personality of the brand.
I crafted a moodboard that would guide the concept directions and visually represented the brand's overall personality.
Several concept directions were created that possessed a range of aesthetic and visual styles for the client to choose from.
The client loved a single concept which drove the final visual direction, marketing assets, and the overall brand moving forward.